Posted by: rcandle2 | February 24, 2010

Reading Notes #6

1. EPK’s expand the potential audience because it can reach more people. The internet is a great way of communication. You can talk to someone all the way across the world, for free!

2. I think it would suck to not be a known PR writer because the managing editor would probably just glance right over your press release or just ignore your call when you call in to talk to him.

3. The most important componant of a good pitch is doing the research. This doesn’t come as a shock to me but it does reiterate what I’ve been taught all my life. Research is key.

Wilcox, Dennis. (2008). Public relations writing and media techniques. Allyn & Bacon.

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