Posted by: rcandle2 | April 12, 2010

Reading Notes #14

1) You shouldn’t write information that is intended for the whole universe. You should only tailor your messages to thsoe in your target audience. You can do this by reducing clutter. Keep it simple and short and you should get right to the point.

2) Haha, I have to admit I think it was a little funny that there was a whole little section dedicated to just memo’s. I guess I never thought that memo’s were that important, until I really thought about it. They can convey any real message that is intended for the receiver. Many firms actually make it a requirement when there are meetings and things like that so that there is a physical paper trail of what was going on in the meeting.

3) The process for writing a proposal for an organization is pretty basic, but important nonetheless. Start with your need, or what you suggest that the reader needs. Then you suggest how the need might be fulfilled. Then you show how the event or wahtever it might be could help whoever is the receiver of the proposal. And finally you immediately ask for a decision-a call to action.

Wilcox, Dennis. (2008). Public relations writing and media techniques. Allyn & Bacon.

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Posted by: rcandle2 | April 12, 2010

Reading Notes #12

1) I find the statistics given in Chapter 12 pretty interesting. It takes someone 50% longer to read something on the internet than something that is just printed out on paper. Therefore, 79% of online readers just scan the text instead of actually reading every bit of what is written. I guess I can see how this statistic makes sense when I think of how I read stuff online.

2) You should write how you would talk when you are writing for the web. Each page should only have one objective. Make your writing visually easy to read. I think the tips on how to write for the web are interesting because, again, they are so different from the way I would write and turn in an English paper. All these different types of writing are confusing but they really do make sense if you put yourself in the situation.

3) For the most part, many organizations who have websites prefer the PR people to control the website, istead of anyone else who might think they can do a better job. Because PR people are in charge of what messages they want the public to see, they should be the ones in charge of the website. They feel they can do a better job of communication because that is, after all, what they do. They are in charge of communication to the public.

Wilcox, Dennis. (2008). Public relations writing and media techniques. Allyn & Bacon.

Posted by: rcandle2 | April 12, 2010

Reading Notes #10 & 11

1) I think it’s a great idea to have tip sheets. Sometimes it’s hard to find certain people for certain specific things you need. But when you have a list of people right in front of you telling you what they do and how to reach them it’s much easier on the PR person instead of having to track down who or what they are looking for. It also updates you on changes in their assignments and what they might be looking for so that you can avoid interacting with the wrong person.

2) I thought that fax’s were pretty much out of the picture these days, seeing as we have so much other technilogival advances that SEEM to be more effective. However, I learned that fax’s are still very much used today because of their quick transportation. You canĀ see the exact copy of what the sender is trying to show you, whether it be pictures or just words. There is no confusion.

3) I really had no idea how much people “hate” on PR people. They call them fake and say that they are just “spin doctors”. I think that without PR people there would be no way to get your name or product or brand out there. Why would someone call a PR person a “flak”? They are the ones who do all the behind the scenes work to make a campaign successful….hmmmm.

Wilcox, Dennis. (2008). Public relations writing and media techniques. Allyn & Bacon.

Posted by: rcandle2 | April 12, 2010

Reading Notes #9

1) I find it very interesting the way you are supposed to write all the things dicussed in Chapter 9. It’s all uppercase and double spaced, much different from the way I am used to writing things. I mean the double space thing is normal for me, but uppercase and bold faced words is all pretty new to me. This type of writing is a little uncomforatable for me.

2) For most PSA’s, the scripts are distributed so that it can be localized. They do this because people are more likely to respond to PSA’s that have a local telephone number instead of some 800 number that they can’t really reach. It’s always better to localize things of that nature. More people can relate.

3) Video news releases are not about publicitery, per say. They are more about news and getting the information out there to people who want to hear about the news. They aren’t for advertising or anything flashy. They are simply there to give the people what they want.

Wilcox, Dennis. (2008). Public relations writing and media techniques. Allyn & Bacon.

Posted by: rcandle2 | April 8, 2010

TOW #13

Here are some ways in which I personally think PR people can maybe drive a journalist crazy:

1) PR people use excessive hype. They will use words that have no meaning or too much meaning when it comes to the message they are trying relay to the journalist.

2) They don’t do their homework. Sometimes, PR practitioners will not do the required research for their story. This makes them uncredible sources and it could really hurt them in the future. You should always make sure you do your research for a story that way the journalists doesn’t have to spend countless hours doing fact checks.

3) They are annoying. A lot of times the PR person will continuously call the journalist for follow-ups on the story. This could easily get on the journalists nerves if it occurs excessively.

4) They don’t know much about what they are selling. If the PR person is getting paid to sell something, sometimes they may not know a lot about what they are selling. This makes them look ignorant and as if they are only doing it for the money.

5) They don’t meet deadlines. Some PR people are sloppy and don’t understand the importance of a deadline, and sometimes neglect to meet it.

6) They write poorly. Because PR writing is so different from journalism, sometimes it can be a conflict when submitting their work. This would really aggitate the journalist who would then have to go back and edit the story.

7) They are biased. PR people are without a doubt very biased in their story writing. This of course is not a great way to get yourself out there. Journalists have to be able to write a story without sharing their own opinion because they are really just writing to get the story out there, not to try and take sides. PR people by nature are always trying to persuade or convince people that something either is or isn’t.

8) They send gimmicks. Gift giving, as a general rule of thumb, is not an acceptable course of action. It just shows that the PR people are trying to get their story in the papers, not that they actually care about what they are writing. It is considered bad form and journalists don’t usually respond in their favor.

9) They send unsolicited e-mail news releases. PR people send way too much unsolicited e-mail to journalists that raises ethical issues and is just overall annoying.

10) Their spokesperson is not available. PR people will be all over a story but then when it comes time to talk on the phone about it, the spokesperson is rarely available to make a statement. They are like moving targets.

Posted by: rcandle2 | April 8, 2010

TOW #12

Basically the podcast I listened to was not all that interesting. I hate to say that and maybe I just picked the wrong one. I didn’t really understand what I was supposed to do becuase it said to listen to the podcast for at least an hour but the thing was only like, 20 minutes long. I probably just did it wrong. Anyways, the topic I listened to was about Rock the Talk. It was how to use social media effectively. I just think it was pretty boring having to sit through the whole thing that didn’t really make sense to me. However, I do think if I had found an interesting one I could have a lot more to talk about. I know that the podcasts can help PR students to stay current in PR and what is going on in the Public Relations field. They talked about Twitter, too. Which just goes to show that Twitter and technology such as being able to stream podcasts will be seriously considered in the future of Public Relations. It comes in handy when you are trying to understand something in PR that you might need to hear. Also, the tone of their voices helped me to understand not what they were saying, but how they were saying. That makes a huge difference when it comse to sarcasm or seriousness. It really helps to raise awareness. They talk about how Twitter really helps to brand themselves and get their name out there and try to find jobs on Twitter. This kind of technology seems to be crucial at this point. I had no idea when I got into the field that I would be having to use all these tools to help me find a job. But, maybe, just maybe, I will have the advantage of these tools against someone who’s proffession requires them to really go out there to find a job, where as I am able to do it on the computer…in my bed!!! šŸ™‚

Posted by: rcandle2 | April 7, 2010

PR Connections #9

Today I was at Einstein’s Bagel Bros and I was going to reach for a Diet Coke. What caught my eye was the little pink symbol on the plastic bottle. I looked to see what it was and I realized it was something for women’s health. What exactly it was is irrelevant. Anywho, I started thinking about why they chose Diet Coke to publicize this movement towards women’s health. There was nothing on the regular Coke or Dr. Pepper bottles. So that got me thinking: most people who drink Diet Coke are probably females. If you think about it, you rarely ever hear your guy friends request a Coke at the restaurant or fast food place. It’s always just a regular old Coca Cola. It’s interesting the different target audience’s that are aimed at when it comes to your everyday products. If they were trying to raise awareness by putting the little pink heart on a Mr. Pibb, it probably wouldn’t be as effective as how they put it on a Diet Coke. This way, it will reach more females because, as a female, I think we usually are all for the diet products because we want to somehow in our minds make ourselves feel better about what our bodies are ingesting. Very clever Diet Coke, very clever indeed….

Posted by: rcandle2 | April 7, 2010

PR Connections #8

Whenever I watch TV I usually keep it light and watch TBS. There’s no real harm in anything they show and it always keeps me in a good mood with a good laugh. However, I am not a huge fan of House of Payne because it just really throws my emotions for a loop. But anyways that’s not the point at all.Ā There was nothing on TV the other day and I just decided to go with it. What I found was something everyone has probably already picked up on and I’ve been taught before but never really experienced. During the first commercial break I noticed that the advertiser’s target audience had dramatically and obviously changed. There were products for African American women hair that I had never seen before. The McDonald’s commercial where it’s a guy rapping was shown. There were a couple other’s I can’t think of off the top of my head but I really noticed a change in who the advertiser’s were trying to reach. The target audience had changed from a mixed group of all races of all ages to pretty much just African Americans. It was amazing how I immediately noticed this change. Of course it was because the show only consists of mostly African American’s with the occasional Caucasian actor.

Posted by: rcandle2 | April 7, 2010

PR Connections #7

So the other day I was laying in bed and I have quite a few Beatles and Jim Morrison poster’s and things of that nature in my room. I mean obviously Jimmy is the most beautiful creature in the world, but why, I thought, did the maker of the poster continue to make the poster. Who gets the profit? My posters are usually of some old classic rock, hippy music band or person who is no longer alive. Where does the money go when I buy the poster? Why is there still advertsing for these people if they aren’t here anymore? It’s not like the WHOLE Beatles group is ever going to be able to get together and have a comeback tour. So who thinks of these ideas to sell these psychadelic posters with tour dates that were before I was even born. Are there still PR agents who are working to make sure that these people’s image is never tarnished or is this just something to keep the name alive?

Posted by: rcandle2 | April 7, 2010

PR Connections #6

In my advertising class the other day we talked about subliminal messages to really get you thinking what the advertiser wants you to think. Then I thought about those Sprite commercials that were shown a while back that had the subliminal messages in them but the audience was meant to understand the subliminal message. Then that thought led to, of course, the Disney movies like Aladin when “Sex” is written in the sand or The Little Mermaid where the minister’s penis pops up when he is saying “dearly beloved…”. I wonder how in the WORLD the PR people handled those scandals. I mean I know Tiger Woods’ publicist is going through a hard time right now but I can’t even imagine how in the heck those poor people dealt with these obscenities because these movies were for children. Even though most kids probably didn’t pick up on them, I know it still had to beĀ a tough thing to deal with. Once it got out that those things were embedded in the movie it kind of makes you wonder if someone was trying to sell sex at the young age in order to go ahead and prepare the kid to respond to sexuality at an early age as to help them sell sex in the future.

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